Case Study Ecommerce

Online Business Growth

seo case study
The Results
+24.62%
Site Visitor
+111.40%
Search Traffic
+ £2,396,049.21
Online Sales
+500.92%
Conversion Rate
From the Client

This client is a well-established online retailer who sells a broad selection of items ranging from electrical equipment to gardening tools, as well as other categories such as Home, Furniture, and DIY Decorative Items, and many more. They also have a seller account on Amazon, eBay, Onbuy, Walmart, and other ecommerce marketplaces, as well as a Shopify website.
- Jay Benjamin

Project Overview

The results of these efforts were very impressive. These numbers reflect a comparison from August 12 – June 11, 2021 vs. the same timeframe in 2022:

  • INDUSTRY: Retailer/Distributor
  • BUSINESS MODEL: Retailer/Distributor
  • MARKETPLACE: Retailer/Distributor
  • PRODUCT CATEGORY: Multi Categories
+24.62%

Site Visitor

+111.40%

Search Traffic

+ £2,396,049.21

Online Sales

+500.92%

Conversion Rate

The Strategy

The main problem was completing a large number of product listings across all channels; the client wanted to sell as much inventory as possible on his platform, but they were having trouble getting category approval and selling their products with their brands on Amazon.

The client's product information was insufficient for fulfilling marketplace guidelines and working with the search algorithm, therefore we had to use all macros of the available characteristics to fill in the data and make them SEO friendly. For this project, efficiency

In several product categories, it had to fight against established eCommerce behemoths like Amazon and On buy, as well as eBay.

professionalism, and a committed team with expertise were necessary to accomplish all tasks within the TAT and deliver the assignment with 100% accuracy.

Client expectations

They intended to attract a larger audience and sell their products on online ecommerce platforms. They needed a single solution to assist them expand their existing and new marketing channels. They do, however, desire a marketing automation system that offers outstanding customer support and is simple to use.
Client approached us to have his account managed professionally, and he was looking for an experienced Person/SPN/Organization who could understand his online eCommerce business and assist him with key factors such as Product Listings on Different Channels, Optimization, Promotion, Sponsored Ads, Sales Boost, and can operate "Multi Fulfillment Channel (Linnwork)."
They have a big plan to launch new items across all marketplaces, and they wanted their all-products details content/contribution to be as per marketplace guidelines, matching all attributes to target the right audience. They set an expectation to keep the Product ID/the SKU's same across all marketplaces, and they wanted us to operate a Linnwork tool to manage it. Client was seeking a service provider that could assist them raise brand recognition and work with an expert team to drive sales. He believes in his goal of becoming a best seller on Amazon and other marketplaces, because he did not limit his capacity to grow inventory, they anticipated buyers to have a shop that could meet all their purchasing needs, potentially with several buying experiences.

The Execution
  • Cataloging
  • Sales boost
  • Traffic & ranking
  • Visibility
  • Brand awareness
  • Marketplace auth approvals
  • Meeting client expectations
  • Utilizing best practice and strategies
  • Best analysis and ma
Result

Hard work always pays, and our team's consistent, thorough, and well-coordinated efforts worked splendidly in this situation. Our campaign aims exceeded the client's expectations, as overall spends-to-sale decreased dramatically while we maintained our sales targets successfully. Built up the goodwill on the online marketplace within the targeted date and client appreciated our efforts we put to deliver this job on time with 100% accuracy. Below are the examples of the Sales numbers achieved

Note: We are not disclosing the domain name of the project as per the client instruction.